REBRAND AND SIGNAGE FOR DAZZLE JAZZ’S NEW VENUE.
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Studio: ArtHouse Design
Creative Director:
Beth Rosa (Principal & Design Director)
Designers:
Kevin Penland (Senior Designer)
Mikayla Zancanelli (Designer)
Aaron Hilst (Senior Designer) -
Brand Identity
Logo Standards
Signage / Creative Placemaking
Implementation -
Brand Identity Development
Logo Standards -
Dazzle Jazz approached ArtHouse Design to create a new brand identity and signage for their new venue in the Denver Performing Arts Complex.
The new brand identity pairs a bold, contemporary sans-serif typeface with vintage-inspired, abstract representation of sound. The chromatic palette, and line work creates movement through the concentric icon.
The juxtaposition of old and new reflects Dazzle’s history and mission to engage with audiences of all ages, and listen more.
Date:
2022-23
Previous Logo
Current Logo
Collection of secondary marks used throughout Dazzle Jazz’s new brand identity and signage.
secondary brand assets
Brand collateral examples were created during the rebranding process as a guide for consistent brand application.
brand collateral concepts
"D" Note Enamel Pin
"Listen More" Graphic Tee
Poster / Flyer Concept
Coaster Concept
Conceptual Event Advertisement for Ron Miles
Sound pattern overlays intentionally frame the artists instrument, or face.
The main listening room features a custom stage. The Dazzle icon wraps the ceiling and intentionally frames the performers. Because the audience faces the window, the stage’s backdrop is comprised of a system of layers.
The Dazzle gradient is applied to the street-facing windows, while mesh and black-out curtains are suspended from the interior ceiling. This allows the venue the ability to control the amount of light let into the listening room. When complete darkness is not required, the window vinyl lights up the room and contributes to the ambiance.
Main listening room
The Listening Room at Dazzle Jazz's new venue in the Denver Performing Arts Complex.
Dazzle's old performance stage , located in former Baur's.